I think today we are living an amazing phenomenon through social media in which I declare myself guilty to be part of it since it is changing and transforming industries.
Especially for us, marketers that are entering to this stage where we need to convert / educate / transform the way you see things. The famous "4P's" will or, rather, are being forgotten to make room for the "4F's " that Paul Fleming said on "Let's Talk of interactive marketing"- flow, functionality, feedback and loyalty-.
Across this blog I want to share my experience, but most of all I want to share my passion for advertising and everything around it.
People want to know what others are doing, how they live, what they use, why they use it, with whom they are related, etc. and I think that advertising has this type of interaction with people and that’s what makes it unique!!
So, let's see what we figure out...feel free to comment your opinion, lets grow together!!